Why the website is the highest-leverage place to put an agent
Companies spend heavily to get people to their websites — search, ads, events, content, brand — and then leave those visitors to figure it out alone. The visitor reads two pages, doesn't find the one answer that mattered, and leaves. Nothing in the analytics records that a sale was lost, because no interaction ever happened.
A website sales agent changes the cost structure of that moment. The traffic is already bought. Converting a fraction of those silent sessions into conversations is the cheapest incremental pipeline most companies can buy.
What a website sales agent does on the page
- Opens with context relevant to the page the visitor is reading
- Answers specification, pricing, availability and fit questions from the company's own content
- Asks discovery questions to understand the visitor's situation
- Narrows a large catalog down to the right two or three options
- Recognizes buying intent and shifts from explaining to advancing
- Collects contact details through a form when the visitor is ready
- Books or requests a human conversation when the deal warrants it
How is a website sales agent deployed?
In the HeySale model, deployment is a single script tag on the site. The agent's knowledge comes from the site itself, so there is no content-authoring project before launch, and the business can refine persona, objectives and rules afterward from a dashboard.
Because it renders as a launcher rather than a page rebuild, it works alongside whatever CMS, ecommerce or marketing stack is already in place.
What should you measure?
The question themes are frequently the most valuable output. A month of conversations tells you exactly which page to rewrite.
- Conversation rate: what share of sessions open a conversation
- Conversation depth: how long buyers stay engaged, and what they ask
- Qualified opportunity rate: conversations that produce a real lead
- Question themes: the questions your website is failing to answer on its own
- After-hours share: opportunities created outside staffed hours
- Cost per opportunity, against the same traffic you were already paying for
Frequently asked questions
- Will a website sales agent slow down my site?
- It should not. HeySale loads as a small asynchronous launcher script; the conversational session only initializes when a visitor opens it.
- Does it work on any website platform?
- Yes. It is a single script tag, so it works with common CMS, ecommerce and custom stacks.
- What happens to the conversations?
- Each one produces a transcript and summary in the dashboard, and a lead record when the visitor shares contact details. Webhooks and an API are available for pushing that data into other systems.
See what an AI salesperson would say about your company
Enter your website. HeySale reads it, learns your business, and introduces the salesperson your visitors would meet. $0 setup, $0 per month, $1 per conversation minute.