The arithmetic that decides where to spend effort
If a site converts 1% of 10,000 monthly visitors, doubling traffic costs whatever your acquisition channel charges for 10,000 more visits. Moving conversion from 1% to 2% costs a page rewrite and a better way to talk to people. Both produce 100 additional leads. Only one has a marginal cost that falls over time.
Companies keep choosing the first because traffic is a purchasable line item and conversion is work. Do the second first.
Lead generation offers that actually earn contact details
Generic ebooks still generate contacts, but they generate the wrong ones: people trading an address for a PDF, not people evaluating a purchase. Offers tied to the buying decision produce fewer, better leads.
- A specific answer about the visitor's situation, delivered live
- A configured recommendation or shortlist from a large catalog
- A real quote or price range for a described scope
- Availability, lead time or compatibility confirmation
- A comparison against the alternative they are also evaluating
Capture the lead inside the conversation
The moment a visitor asks a purchase-shaped question is the moment they are most willing to identify themselves. Standard site design wastes it: the answer arrives, the visitor is satisfied, and the ask for contact details comes on some later page they never reach.
A website salesperson captures at the peak instead. It helps first, recognizes the intent, then presents a short contact form in the thread — typed, not spoken, so the email address is right — and the business receives the lead with the full transcript and a summary of what the person needs.
Qualify before you route
Unqualified leads are expensive twice: they consume rep time and they erode trust in marketing's output. A conversational agent can establish role, use case, scale and timeline naturally as part of being helpful, and attach a qualification result to the record.
That means the rep opens the lead already knowing what the person wants — which is the difference between a callback and a first meeting.
Cover the hours you don't staff
A large share of B2B research happens outside business hours and outside the buyer's own time zone. Every one of those sessions currently meets an unattended website. Continuous coverage is often the fastest source of net-new leads a company can add, because it does not compete with anything else in the plan.
Frequently asked questions
- How do I generate leads from anonymous website visitors?
- Give them a reason and an easy way to identify themselves: answer their question first, then ask for contact details at the point they want something specific — a quote, a shortlist, a human, a document.
- Does an AI salesperson replace forms for lead capture?
- No, it uses them better. HeySale collects name and email through form fields inside the conversation once the visitor is ready, which is more accurate than transcribing spoken details.
- What data comes with each lead?
- With HeySale: contact details the visitor provided, the need they described, a qualification result, a conversation summary and the full transcript, available in the dashboard and via API or webhook.
See what an AI salesperson would say about your company
Enter your website. HeySale reads it, learns your business, and introduces the salesperson your visitors would meet. $0 setup, $0 per month, $1 per conversation minute.