Trust
Independence, stated plainly.
A product platform funded by vendors has an obvious conflict. Here is exactly where the line sits.
What vendors can do
- Claim their company and product profiles after verifying a work email on the company domain.
- Submit corrections with a source. Corrected facts are re-dated and re-cited.
- Configure an official agent that clearly identifies itself as speaking for the company.
- Buy qualified, consented leads and disclosed sponsored placement.
What vendors cannot do
- Delete a limitation that is supported by a source.
- Buy a better recommendation from an unclaimed expert.
- Remove a competitor from an alternatives list.
- Receive your contact details without your explicit consent.
How money is disclosed
- Sponsored placement is labelled in-line, on the surface where it appears.
- Affiliate relationships are shown on the product profile as partnership status.
- Lead purchases never change ranking or the substance of an expert answer.
AI and human roles
- Expert conversations are AI-generated and labelled as such on every surface.
- An unclaimed expert never says 'we' or 'our product' — it attributes claims to the manufacturer or the source.
- Experts are instructed to name limitations, recommend competitors, and recommend not buying when that is the honest answer.
Flagging an inaccuracy
- Anything on a product profile can be disputed. Disputed facts are marked while we re-check the source.
- If a source has changed or disappeared, the fact is marked stale rather than quietly kept.